The third stage in the book The Design Process by Karl Aspelund is much like the second stage but more about organizing your thoughts in designing. It seems to me while going through the reading that part of a concept or to conceptualize is to brainstorm and organize a collection of meanings in order to develop something successfully. The author makes a point that there are rules to brainstorming which should be followed in order to continue on the right path of the design process. The points include noting all ideas for the design which means however big or small an idea is in relation to your project, its important to write it down. That way you can see how far this design reaches out in the world in which it was created for. Another point for successful brainstorming is to set a time limit. By setting a time limit, the thought process that goes into brainstorming will be crucial and engaging for the everyone involved. The author also revisits the first stage which is Inspiration and how it relates to this stage. Brainstorming can be a very fun experience if those in charge make it out to be that way and inspiration can be called upon in getting ideas out for a design or project.
The idea of concept mapping was touched upon in this stage and it reminded me immediately of a similar activity we did in class but it was referred to as a mind map. Same idea though in which you take an object, question, meaning and break it down as much as possible. The book used an example of a leaf and broke down what a leaf was physically, visually, and mentally. By doing this, one can get a sense of a process going on of breaking down things to such a detail that analysis comes out of it. To analyze things you see in the world and understand every form of that thing, is crucial to the idea of a concept. If you designed something, and the mass population doesn't understand how to break it down, were you successful in the design process?
When presenting a concept, the author goes into the "Do's and Don'ts" of the presentation. Understanding your audience from the beginning including who makes up the audience, why they are listening to your presentation and what about it will they learn from the presentation. The presentation is crucial in getting your audience to not only understand the information you are giving them but to allow feedback so you can truly see if you made any sense to your audience. Its a terrible thing in my opinion to give a speech or present an idea of something and not ask the audience what there thoughts were at the end of the presentation.
One last thing I like to touch upon in the reading is whats known as the "Law of Prananz" which is a set of laws that relate to perception and individual experiences that play in favor of how something is perceived. I thought this portion of the reading was most interesting because the author explains how many things are seen in this world regardless of how little sense something makes to the naked eye because experience makes us understand these concepts. The book used several examples and I thought it was interesting how the mind works in relation to visual matter in the world that we live in. Also, I learned a new word which was Gestalt which comes from the German language which means to transform or change into something else. I've seen that word before in a video game that I played many years ago but never knew what it meant. So my "experience" of seeing this word before can kind of relate to the perception portion of the reading.
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